On the first of November, I had the incredible opportunity to attend the Intrigue Experience floral conference in Florida. And let me tell you, it truly was an experience of a lifetime! From hands-on workshops to inspiring talks with industry leaders, the conference was packed with cutting-edge floral trends, new techniques, and innovative design ideas. This experience not only enriched my skills as a florist but also reinforced my commitment to bringing creative, one-of-a-kind designs to Specialty Floral Design right here in Olympia, WA
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Key Lessons and Trends from the Intrigue Experience
The Intrigue Experience conference was not only inspiring but also packed with valuable lessons and trends shaping the floral industry. The event was divided into two parts: mornings filled with inspiring talks and afternoons dedicated to hands-on floral classes taught by renowned designers from around the globe. Here are some highlights from my favorite sessions:
Morning Talks: Insights and Inspiration
The morning sessions included eight talks by industry leaders, each offering fresh perspectives and encouragement. While all were impactful, these three stood out to me:
1. Brandee Gaar – Founder of Wedding Pro
- Brandee shared actionable advice on being better than 99% of your competition. Her tips included:
- Relentlessness: Build a solid support team with family, friends, and coworkers.
- Accountability: Stop making excuses and take responsibility for your growth.
- Beginner Mindset: Stay open to learning new things, no matter how experienced you are.
This talk was a great reminder of the importance of perseverance in both life and business.
2. Amy McCord – Owner of Flower Moxie and Moxie Blooms
- Amy’s words resonated deeply with me: "You gain confidence by doing, not by waiting for it to come." This simple but powerful truth inspired me to step out of my comfort zone and push myself to new creative heights.
3. Bron Hansboro – Owner of The Flower Guy Bron
- Bron captivated the audience with his talent—he sang to us! But beyond his beautiful voice, his message was unforgettable. He spoke about:
- Embracing change and preparing for opportunities before they arrive.
- Understanding the cost of opportunities, which often involves hard work and sacrifice.
His words encouraged me to embrace challenges as they come and remain ready for new possibilities.
Afternoon Floral Classes: Hands-On Creativity
The afternoons were dedicated to practical workshops, with floral designers from all over the world sharing unique techniques and styles. My favorite classes included:
1. Floral Flamingo Design
- This creative workshop involved deconstructing flowers and gluing the blooms onto unique objects. It was a fun and unconventional approach to floral design, opening my eyes to innovative techniques that could redefine how I approach arrangements.
2. Kay’s Flower School – Dublin, Ireland
- Janette O’Rourke and Deirdre Sullivan shared floral design techniques taught at their school in Dublin. Their generosity in offering helpful resources, including YouTube tutorials, made their session extra memorable. Their love for their craft was infectious, and I left with a renewed passion for floral artistry.
3. Ana and Anais Vivias – Floral Designers from Venezuela
- This mother-daughter duo, who owns a flower shop in Miami, taught us how to create large installations using baby’s breath and pleated tulle. Their techniques are perfect for wedding décor, blending fun and elegance in unique ways. These innovative ideas sparked so many possibilities for new designs at Specialty Floral Design.
How This New Knowledge Benefits My Customers
Attending the Intrigue Experience conference helps me stay connected to the latest floral trends and techniques, allowing me to create stunning arrangements with greater efficiency and creativity. For example, learning how to craft large installations faster and more effectively means I can offer breathtaking designs for weddings and events in Olympia, WA, without compromising on quality.
As a dedicated wedding florist in Olympia, I understand that my clients value expertise and innovation. Conferences like this one allow me to grow as a designer, bringing fresh ideas and elevated artistry to every arrangement. Whether it’s a unique flower arrangement for a wedding, a special occasion bouquet, or a thoughtful flower delivery in Olympia, I strive to create designs that feel as vibrant and sophisticated as those you’d find in any major city.
My commitment to serving my wonderful customers in Olympia, Tumwater, and Lacey with exceptional flowers is at the heart of everything I do. By investing in my education, I ensure that I can continue to offer unique and fun floral designs tailored to your vision, making every moment a little more magical.
For more information please get in touch with us at 360-688-6608 or click here for our inquiry.
Our wedding website is the following: https://specialtyeventflowers.com
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